{"id":7200,"date":"2016-07-07T20:39:10","date_gmt":"2016-07-07T20:39:10","guid":{"rendered":"http:\/\/www.customconcessions.com\/?p=7200"},"modified":"2019-03-07T16:13:39","modified_gmt":"2019-03-07T16:13:39","slug":"important-ingredients-food-truck-owners-must-incorporate-business-arent-food","status":"publish","type":"post","link":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/","title":{"rendered":"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren&#8217;t Related To Food"},"content":{"rendered":"<p>When thinking of ingredients for a food truck, most people would likely think of food ingredients &#8212; and for good reason. However, what about ingredients for a food truck <em>business<\/em>? That is where things might get a bit tricky for a mobile catering truck owner, especially if you are just breaking into the industry or are currently in the process of looking for <a href=\"http:\/\/www.customconcessions.com\/food-trucks-for-sale\/\">food trucks for sale<\/a>.<\/p>\n<p>Let&#8217;s put the food to the side for a minute, because if you entered the food truck industry in the first place, you likely already have delicious recipes. Instead, let&#8217;s tackle some ingredients that relate strictly to the business side of things.<\/p>\n<p><a href=\"http:\/\/www.customconcessions.com\/5-food-holidays-mobile-kitchen-owners-need-watch-july\/\">RELATED: Food Holidays Mobile Kitchen Owners Need To Watch Out For In July. If you are all about the food holidays, this article will be your guide in July.<\/a><\/p>\n<h2>The Important Ingredients For Food Truck Owners<\/h2>\n<ul>\n<li>Social Media<\/li>\n<li>Digital Marketing<\/li>\n<li>An Email Strategy<\/li>\n<li>Otherworldly Customer Service<\/li>\n<li>A Plan For Everything<\/li>\n<\/ul>\n<h2><a href=\"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-7206\" src=\"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-300x225.jpg\" alt=\"Food Truck\" width=\"350\" height=\"263\" srcset=\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-300x225.jpg 300w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-768x576.jpg 768w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-1024x768.jpg 1024w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-73x55.jpg 73w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-800x600.jpg 800w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-680x510.jpg 680w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280-200x150.jpg 200w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/town-sign-1148028_1280.jpg 1280w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a>Social Media<\/h2>\n<p>When talking about social media, we are of course referring to Facebook, Twitter, Instagram, Pinterest and all of the other social networks that are still thriving to this day. When it comes to your food truck business, it is important to have social media down, but that is way easier said than done &#8212; because there is so much that goes into social media.<\/p>\n<p><em>Side note: All social networks are different, and you need a different strategy for each one.<\/em><\/p>\n<p>For instance, you have to be able to engage with your customers, you have to know how to respond to Internet trolls, you have to know how to boost posts, you have to know how much to post on a daily basis and you have to have a social media strategy in general.<\/p>\n<p>If all of this seems like too much, then hiring a social media manager is never a bad option.<\/p>\n<h2>Digital Marketing<\/h2>\n<p>Social media certainly relates to the digital marketing world, but this concept is a little more broad than that. With digital marketing, you are bringing marketing to the Internet, which is a place that could help your food truck business grow and gain more customers.<\/p>\n<p>Digital marketing can be your website, your mobile website, blogs, press releases, your email strategy (which we will cover more later) and really anything that is on the Internet and relates to your business and marketing. With digital marketing, you can really promote your brand, and everything your food truck has to offer (yes, including all of your amazing recipes).<\/p>\n<h2>An Email Strategy<\/h2>\n<p>Developing an email strategy takes time. After all, you have to come up with an email list, you have to make sure your emails are mobile-friendly, you have to know what your customers want, you have to know how to be engaging and you, simply put, have to know the ins and outs of emails.<\/p>\n<p>A solid email strategy is yet another great way to reach your target audience.<\/p>\n<h2>Otherworldly Customer Service<\/h2>\n<p>This ingredient should go without saying. Having otherworldly customer service means following the customer-is-always-right approach. It means your employees have to be friendly, helpful and efficient. It might also mean that you incorporate a customer loyalty program into the mix.<\/p>\n<p>Nonetheless, with great customer service, you can stand out in the food truck industry, and keep customers happy in the process.<\/p>\n<p><a href=\"http:\/\/www.customconcessions.com\/reasons-join-food-truck-industry\/\">RELATED: Reasons To Join The Food Truck Industry. This article is for anyone who is thinking about joining the mobile kitchen industry.<\/a><\/p>\n<h2>A Plan For Everything<a href=\"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280.jpg\"><img loading=\"lazy\" class=\"alignright wp-image-7207\" src=\"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-300x100.jpg\" alt=\"Food Truck\" width=\"450\" height=\"149\" srcset=\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-300x100.jpg 300w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-768x255.jpg 768w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-1024x340.jpg 1024w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-166x55.jpg 166w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-800x266.jpg 800w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-680x226.jpg 680w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280-200x66.jpg 200w, https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/business-idea-1240834_1280.jpg 1280w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/h2>\n<p>As a boss and business owner, you should plan for everything. For this food truck ingredient, you need to plan for rainy days (literally), you need to plan for the offseason, you need to plan for when it is too hot outside (perhaps you can serve something up that will cool down your customers?), you need to plan for when business is slow one day and super busy the next &#8212; you need to plan for everything.<\/p>\n<p>By doing so, you will be prepared for anything. It might sound simple, but you need to figure out all of the possible situations beforehand so an obstacle &#8212; big or small &#8212; can be easily avoided.<\/p>\n<p><em>To stay up to date on everything <a href=\"http:\/\/www.customconcessions.com\/\">Custom Concessions<\/a> has to offer, make sure to like us on <a href=\"https:\/\/www.facebook.com\/customconcessiontrailers\/?fref=ts\">Facebook<\/a> and follow us on <a href=\"https:\/\/twitter.com\/Custom_Trailers\">Twitter<\/a>. <a href=\"http:\/\/www.customconcessions.com\/why-choose-custom-concessions-food-truck-builder-concession-vending-trailers-for-sale\/blog\/\">You can also find more food truck blogs here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When thinking of ingredients for a food truck, most people would likely think of food ingredients &#8212; and for good reason. However, what about ingredients for a food truck business? That is where things might get a bit tricky for a mobile catering truck owner, especially if you are just [\u2026] <\/p>\n<div class=\"clear\"><\/div>\n<p><a class=\"more_link clearfix\" href=\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/\" rel=\"nofollow\">Read More &rarr;<\/a><\/p>\n","protected":false},"author":7,"featured_media":7209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[32],"tags":[54,124,105,70,51,150,59,92],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren&#039;t Related To Food - Custom Concessions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren&#039;t Related To Food - Custom Concessions\" \/>\n<meta property=\"og:description\" content=\"When thinking of ingredients for a food truck, most people would likely think of food ingredients &#8212; and for good reason. However, what about ingredients for a food truck business? That is where things might get a bit tricky for a mobile catering truck owner, especially if you are just [\u2026] Read More &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Concessions\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-07T20:39:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"797\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customconcessions.com\/#website\",\"url\":\"https:\/\/www.customconcessions.com\/\",\"name\":\"Custom Concessions\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customconcessions.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg\",\"contentUrl\":\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg\",\"width\":1200,\"height\":797,\"caption\":\"Food Truck\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#webpage\",\"url\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/\",\"name\":\"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren't Related To Food - Custom Concessions\",\"isPartOf\":{\"@id\":\"https:\/\/www.customconcessions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#primaryimage\"},\"datePublished\":\"2016-07-07T20:39:10+00:00\",\"dateModified\":\"2019-03-07T16:13:39+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.customconcessions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren&#8217;t Related To Food\"}]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.customconcessions.com\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren't Related To Food - Custom Concessions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/","og_locale":"en_US","og_type":"article","og_title":"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren't Related To Food - Custom Concessions","og_description":"When thinking of ingredients for a food truck, most people would likely think of food ingredients &#8212; and for good reason. However, what about ingredients for a food truck business? That is where things might get a bit tricky for a mobile catering truck owner, especially if you are just [\u2026] Read More &rarr;","og_url":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/","og_site_name":"Custom Concessions","article_published_time":"2016-07-07T20:39:10+00:00","article_modified_time":"2019-03-07T16:13:39+00:00","og_image":[{"width":1200,"height":797,"url":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg","path":"\/nas\/content\/live\/cconcessions\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg","size":"full","id":7209,"alt":"Food Truck","pixels":956400,"type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Written by":"","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.customconcessions.com\/#website","url":"https:\/\/www.customconcessions.com\/","name":"Custom Concessions","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customconcessions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg","contentUrl":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2016\/07\/12080039_1665500413664786_8088565285147927817_o.jpg","width":1200,"height":797,"caption":"Food Truck"},{"@type":"WebPage","@id":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#webpage","url":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/","name":"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren't Related To Food - Custom Concessions","isPartOf":{"@id":"https:\/\/www.customconcessions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#primaryimage"},"datePublished":"2016-07-07T20:39:10+00:00","dateModified":"2019-03-07T16:13:39+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.customconcessions.com\/important-ingredients-food-truck-owners-must-incorporate-business-arent-food\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.customconcessions.com\/"},{"@type":"ListItem","position":2,"name":"Important Ingredients Food Truck Owners Must Incorporate Into Their Business That Aren&#8217;t Related To Food"}]},{"@type":"Person","@id":"","url":"https:\/\/www.customconcessions.com\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts\/7200"}],"collection":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/comments?post=7200"}],"version-history":[{"count":0,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts\/7200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/media\/7209"}],"wp:attachment":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/media?parent=7200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/categories?post=7200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/tags?post=7200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}