{"id":13522,"date":"2021-01-13T16:45:56","date_gmt":"2021-01-13T16:45:56","guid":{"rendered":"http:\/\/www.customconcessions.com\/?p=13522"},"modified":"2021-01-13T16:45:58","modified_gmt":"2021-01-13T16:45:58","slug":"top-6-reasons-food-trucks-fail","status":"publish","type":"post","link":"https:\/\/www.customconcessions.com\/top-6-reasons-food-trucks-fail\/","title":{"rendered":"Top 6 Reasons Food Trucks Fail"},"content":{"rendered":"\n
\"food<\/figure>\n\n\n\n

Photo by Jess Vide<\/strong><\/a> from Pexels<\/strong><\/a><\/em><\/p>\n\n\n\n

Food truck businesses are still going strong<\/a> even in the wake of COVID-19. However, that doesn\u2019t mean mobile businesses are easy to run. To be successful, you need to be prepared.

Keep reading to learn about the top 6 reasons food trucks fail and how to avoid them. <\/p>\n\n\n\n

1. You Lack a Brand Identity<\/h2>\n\n\n\n

Major companies can be identified by a single logo or a three-word tagline. How? They built their brand identity from the beginning and stuck to it.

If you don\u2019t have a solid idea of your\u00a0brand identity<\/a>, neither will your customers. It will be difficult for them to talk or post about you (word of mouth is the best form of advertising), and you won\u2019t stand out against your competition. When planning your food truck business strategy, make sure you have a clear idea of your concept, style, and what you have to offer.<\/p>\n\n\n\n

2. You Don\u2019t Have a Business Plan <\/h2>\n\n\n\n

We\u2019ve all heard the statistics of how often small businesses fail<\/a>. One reason why is having lack of direction and a good business plan. A business plan maps out the future of your investment and takes unexpected events into account.<\/p>\n\n\n\n

You should draft a business plan with a professional and determine your goals. This will keep you focused and help you succeed.<\/p>\n\n\n\n

3. You\u2019re In Over Your Head <\/h2>\n\n\n\n

You\u2019ve decided to get into the food truck business because you\u2019ve heard it\u2019s a pretty profitable endeavor, and hey, who doesn\u2019t like food? You did your research, have your grand opening, but you\u2019re not seeing a profit. You could be in over your head. <\/p>\n\n\n\n

It\u2019s easy to skip over crucial steps when planning to open a mobile business. If you went ahead with your idea without a business plan, understanding the demographics of your area, or preparing for inconvenient expenses, you\u2019re setting yourself up for failure. <\/p>\n\n\n\n

4. You Don\u2019t Know the Market<\/h2>\n\n\n\n

If you\u2019re looking to break into the street food business, you need to know your market. Market trends fluctuate over time; people\u2019s interests in food trends can change nearly overnight. You need to know what the demand is like in your area, as well as the market in general. <\/p>\n\n\n\n

Plant-based food surged in popularity in 2019, and CBD-infused food<\/a> and drink dominated 2020. You\u2019ll need to be aware of these trends, regardless of whether you chose to jump on the bandwagon or not. <\/p>\n\n\n\n

5. You Don\u2019t Have the Right Employees<\/h2>\n\n\n\n

Your employees need to have the skills to work on your food truck, but they also need good customer service skills. Just like restaurants or stores, food trucks also have loyal customers. Hire friendly, well-trained people to represent your business. <\/p>\n\n\n\n

6. You Aren\u2019t Consistent<\/h2>\n\n\n\n

Customers expect consistency in service as well as the quality of food. Even if your food truck has a basic menu, all cooks should know how to cook it the same way. One poor experience could turn away a loyal customer for good.<\/p>\n\n\n\n

Avoid These Reasons Food Trucks Fail<\/h2>\n\n\n\n

If your dream is to open a mobile food truck business, you have a lot of planning to do. You need to make sure you have a solid brand identity, a business plan, and the right people working with you. Avoid these 6 mistakes and you will be on your way to success.\u00a0<\/p>\n\n\n\n

Want more food truck advice? <\/em><\/strong>Check out more blog posts here<\/a><\/em>!<\/em><\/strong><\/p>\n\n\n\n

Thinking about starting a food truck? <\/em><\/strong>Request a free custom quote<\/a><\/em> and one of our food truck specialists will help you design the truck of your dreams.
<\/p>\n\n\n\n

Stay up to date on everything Custom Concessions<\/a> has to offer! Like us on Facebook<\/a> and follow us on Twitter<\/a>.<\/em><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo by Jess Vide from Pexels Food truck businesses are still going strong even in the wake of COVID-19. However, that doesn\u2019t mean mobile businesses are easy to run. To be successful, you need to be prepared. Keep reading to learn about the top 6 reasons food trucks fail and how to avoid them.  1. [\u2026] <\/p>\n

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