{"id":13464,"date":"2020-11-20T18:07:58","date_gmt":"2020-11-20T18:07:58","guid":{"rendered":"http:\/\/www.customconcessions.com\/?p=13464"},"modified":"2020-11-20T18:09:16","modified_gmt":"2020-11-20T18:09:16","slug":"how-to-maximize-holiday-food-truck-sales","status":"publish","type":"post","link":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/","title":{"rendered":"How to Maximize Holiday Food Truck Sales"},"content":{"rendered":"\n
\"festive<\/figure>\n\n\n\n

Photo by Jill Wellington<\/strong><\/a> from Pexels<\/strong><\/a><\/em><\/p>\n\n\n\n

Food trucks are more than a trend\u2014they’re a mobile food movement<\/em><\/a>. There’s a place for mobile kitchens<\/a> and<\/em> brick and mortar restaurants, but food trucks are gaining momentum.<\/p>\n\n\n\n

Though thousands of food trucks exist today, they’re not without obstacles. Operators must stay on their toes to keep food truck sales up during the holidays.<\/p>\n\n\n\n

There are only 10 federal holidays a year, but every day’s a holiday<\/a> to someone. Where there are holidays, there’s a food truck opportunity.<\/p>\n\n\n\n

If you’re looking to rev up your food truck sales during the holidays, here’s what you need to know.<\/p>\n\n\n\n

Food Truck Sales During Holidays<\/strong><\/h2>\n\n\n\n

If you own a food truck, holidays can mean one of two things for you. For some, you’ll see an opportunity to sport your food truck around town. For others, you might fear less traffic and that your food truck sales will suffer.<\/p>\n\n\n\n

There are two approaches you can take to make sure you stay successful. <\/p>\n\n\n\n

1. Food Truck Festivals<\/strong><\/h3>\n\n\n\n

What better time to market yourself than the holidays? Pairing up with other local food trucks is a smart strategy. Depending on the holiday, bother winter and summertime can be hubs for food truck fiestas<\/a>!<\/p>\n\n\n\n

Food truck marketing tip number one: success doesn’t come from being the only food truck in town. Encouraging potential customers to support the food truck community and visit different food trucks nearby boosts traffic and<\/em> your exposure.<\/p>\n\n\n\n

2. Cater Events<\/strong><\/h3>\n\n\n\n

If you can’t find a way to lean into the holiday happenings, consider catering specific events<\/a>. While you may not serve the masses, you’ll make relationships and have high-volume orders to steady your sales.<\/p>\n\n\n\n

You can choose to expand your horizons or hone in on niche markets. Before you choose, consider the following strategies.<\/p>\n\n\n\n

Holiday Food Truck Strategies<\/strong><\/h2>\n\n\n\n

Before you can take on the holidays, you’ll have to know the type<\/em> of holiday. There are three: federal holidays, societal holidays, and self-made “holidays.”<\/p>\n\n\n\n

How you approach Memorial Day\u2014a federal, known, popular outdoor holiday\u2014will vary from a self-declared holiday like Food Truck Friday. <\/em>Something like Valentine’s Day<\/a> is a societal holiday\u2014well known, but not official.<\/p>\n\n\n\n

Federal holidays need less food truck marketing than self-declared holidays. Food Truck Friday<\/em> celebrationsare like self-crafted campaigns. You’re in charge of spreading the word from start to finish.<\/p>\n\n\n\n

Food truck folk are no strangers to social media, so holiday marketing<\/a> can be a breeze. Consider how you might up your social media game<\/a> for these occasions.<\/p>\n\n\n\n

Will you make a mobile app<\/a>? Pass out coupons and flyers? You might even make<\/em> a food truck finder <\/em>game on social media to incentivize folks to locate you.<\/p>\n\n\n\n

Holidays have playful energy. Make fun<\/em> out of your food truck strategy!<\/p>\n\n\n\n

Every Day is a Holiday With Food Trucks<\/strong><\/h2>\n\n\n\n

You’re in full control of your food truck sales. It’s not the holiday that determines your success, but how you relate to it.<\/p>\n\n\n\n

Sprinkle in a few self-proclaimed holidays with national ones. Be sure to space things out enough to communicate with your following and build momentum!<\/p>\n\n\n\n

So long as you’re forward-thinking, you’ll have no problem tackling holidays the food truck way.<\/p>\n\n\n\n

Want more food truck advice? <\/em><\/strong>Check out more blog posts here<\/a><\/em>!<\/em><\/strong><\/p>\n\n\n\n

Thinking about starting a food truck? <\/em><\/strong>Request a free custom quote<\/a><\/em> and one of our food truck specialists will help you design the truck of your dreams.
<\/p>\n\n\n\n

Stay up to date on everything Custom Concessions<\/a> has to offer! Like us on Facebook<\/a> and follow us on Twitter<\/a>.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo by Jill Wellington from Pexels Food trucks are more than a trend\u2014they’re a mobile food movement. There’s a place for mobile kitchens and brick and mortar restaurants, but food trucks are gaining momentum. Though thousands of food trucks exist today, they’re not without obstacles. Operators must stay on their toes to keep food truck sales up [\u2026] <\/p>\n

<\/div>\n

Read More →<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[32],"tags":[215,343,161,491,515,114,393,165,394,324,313,395],"yoast_head":"\nHow to Maximize Holiday Food Truck Sales - Custom Concessions<\/title>\n<meta name=\"description\" content=\"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\u2019 attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maximize Holiday Food Truck Sales - Custom Concessions\" \/>\n<meta property=\"og:description\" content=\"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\u2019 attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Concessions\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T18:07:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T18:09:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-twitter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Perkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.customconcessions.com\/#website\",\"url\":\"https:\/\/www.customconcessions.com\/\",\"name\":\"Custom Concessions\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.customconcessions.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg\",\"contentUrl\":\"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg\",\"width\":1200,\"height\":630,\"caption\":\"festive holiday photo of hot chocolate on a table with gingerbread, ornaments, and a winter hat\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#webpage\",\"url\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/\",\"name\":\"How to Maximize Holiday Food Truck Sales - Custom Concessions\",\"isPartOf\":{\"@id\":\"https:\/\/www.customconcessions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#primaryimage\"},\"datePublished\":\"2020-11-20T18:07:58+00:00\",\"dateModified\":\"2020-11-20T18:09:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.customconcessions.com\/#\/schema\/person\/c18456abab7e345c07ace4ab50f1020b\"},\"description\":\"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\\u2019 attention.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.customconcessions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Maximize Holiday Food Truck Sales\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.customconcessions.com\/#\/schema\/person\/c18456abab7e345c07ace4ab50f1020b\",\"name\":\"Rachel Perkins\",\"url\":\"https:\/\/www.customconcessions.com\/author\/racheldeliveryconcepts-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Maximize Holiday Food Truck Sales - Custom Concessions","description":"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\u2019 attention.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Maximize Holiday Food Truck Sales - Custom Concessions","og_description":"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\u2019 attention.","og_url":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/","og_site_name":"Custom Concessions","article_published_time":"2020-11-20T18:07:58+00:00","article_modified_time":"2020-11-20T18:09:16+00:00","og_image":[{"width":1200,"height":630,"url":"http:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg","path":"\/nas\/content\/live\/cconcessions\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg","size":"full","id":"13467","alt":"festive holiday photo of hot chocolate on a table with gingerbread, ornaments, and a winter hat","pixels":756000,"type":"image\/jpeg"}],"twitter_card":"summary","twitter_image":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-twitter.jpg","twitter_misc":{"Written by":"Rachel Perkins","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.customconcessions.com\/#website","url":"https:\/\/www.customconcessions.com\/","name":"Custom Concessions","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customconcessions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg","contentUrl":"https:\/\/www.customconcessions.com\/wp-content\/uploads\/2020\/11\/pexels-jill-wellington-3309658-facebook.jpg","width":1200,"height":630,"caption":"festive holiday photo of hot chocolate on a table with gingerbread, ornaments, and a winter hat"},{"@type":"WebPage","@id":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#webpage","url":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/","name":"How to Maximize Holiday Food Truck Sales - Custom Concessions","isPartOf":{"@id":"https:\/\/www.customconcessions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#primaryimage"},"datePublished":"2020-11-20T18:07:58+00:00","dateModified":"2020-11-20T18:09:16+00:00","author":{"@id":"https:\/\/www.customconcessions.com\/#\/schema\/person\/c18456abab7e345c07ace4ab50f1020b"},"description":"Looking to boost your food truck sales during the holiday season? Click here to learn the top ways to grab customers\u2019 attention.","breadcrumb":{"@id":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.customconcessions.com\/how-to-maximize-holiday-food-truck-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.customconcessions.com\/"},{"@type":"ListItem","position":2,"name":"How to Maximize Holiday Food Truck Sales"}]},{"@type":"Person","@id":"https:\/\/www.customconcessions.com\/#\/schema\/person\/c18456abab7e345c07ace4ab50f1020b","name":"Rachel Perkins","url":"https:\/\/www.customconcessions.com\/author\/racheldeliveryconcepts-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts\/13464"}],"collection":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/comments?post=13464"}],"version-history":[{"count":0,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/posts\/13464\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/media?parent=13464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/categories?post=13464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customconcessions.com\/wp-json\/wp\/v2\/tags?post=13464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}