{"id":12949,"date":"2020-02-17T06:00:44","date_gmt":"2020-02-17T06:00:44","guid":{"rendered":"http:\/\/www.customconcessions.com\/?p=12949"},"modified":"2020-01-17T14:57:25","modified_gmt":"2020-01-17T14:57:25","slug":"how-to-increase-revenue-by-changing-your-food-truck-menu","status":"publish","type":"post","link":"https:\/\/www.customconcessions.com\/how-to-increase-revenue-by-changing-your-food-truck-menu\/","title":{"rendered":"How to Increase Revenue by Changing Your Food Truck Menu"},"content":{"rendered":"\n
\"photo<\/figure>\n\n\n\n

Photo by\u00a0Arthur Edelman<\/a>\u00a0on\u00a0Unsplash<\/a><\/p>\n\n\n\n

Did you know that\u00a0Americans eat out<\/a>\u00a05.9 times a week? Change up your food truck menu to entice new customers and keep old ones happy.<\/p>\n\n\n\n

Want to learn more? Keep reading to find out.<\/p>\n\n\n\n

1. Take a Look at Your Competitors<\/strong><\/h2>\n\n\n\n

When you\u2019re creating or changing your menu, take some time to check out your competition\u2019s menu. See how they present their dishes and what ones they offer. What are their marketing efforts?<\/p>\n\n\n\n

You can start to figure out how your food truck can offer items that other restaurants or trucks don\u2019t. See if you can offer a lower price, or provide more variety on your menu.<\/p>\n\n\n\n

2. Add a Popular Meal to Your Food Truck Menu<\/strong><\/h2>\n\n\n\n

If you\u2019re new to the industry, don\u2019t worry, you can increase your revenue with this tip.\u00a0Add a food item<\/a>\u00a0like a BLT, ribs, or hotdogs to your menu.<\/p>\n\n\n\n

If you have more unusual food on your menu, add a staple item. This way, picky eaters can still find something to eat at your truck.<\/p>\n\n\n\n

3. Try Seasonal Food Items<\/strong><\/h2>\n\n\n\n

If you want customers to visit your food truck throughout the year<\/a>, have specials for each season. You won\u2019t have to change your entire menu. Instead, add one unique dish, drink or dessert. Or one of each!<\/p>\n\n\n\n

You could add savory soups for the winter months, and a delicious cold dessert for the summer.<\/p>\n\n\n\n

4. Stand out from the Crowd<\/strong><\/h2>\n\n\n\n

When making your menu, think about the type of food you will serve and see how you can add a twist.<\/p>\n\n\n\n

For example, if you\u2019re serving Indian food, you could always add a fusion version of a popular item to your menu, like a chicken tikka pizza or a curry burger.<\/p>\n\n\n\n

Consider adding a few interesting side dishes to your menu for customer just looking for a snack, or for people to add onto their meal as a combo.<\/p>\n\n\n\n

5. What About Drinks?<\/strong><\/h2>\n\n\n\n

A lot of food trucks don\u2019t spend much time on picking out unique beverages. Don\u2019t let this opportunity slip away. You want every item on your menu to stand out, even drinks.<\/p>\n\n\n\n

Consider having homemade drinks like smoothies, teas, or shakes alongside pop and juice. If you are serving ethnic food, make sure to have some traditional drinks to complement the food.<\/p>\n\n\n\n

6. The Design of Your Menu<\/strong><\/h2>\n\n\n\n

Try and add your menu items in the order of potential customers’ dining experience. You can start with appetizers, soups, and salads. Then follow these with the entrees and desserts.<\/p>\n\n\n\n

If you have super popular items, highlight these dishes with a different text color or a star next to the name. This will draw your customers’ attention and point out special dishes that you would recommend.<\/p>\n\n\n\n

Perhaps the most important thing about your menu design is the presentation of food photography. Consider incorporating an appetizing photo of any unusual dishes so customers can get an idea of what they’re ordering. Fear of the unknown is what most often deters customers from trying new things, so showing them what the dish looks like will be one step to helping them overcome that hesitation.<\/p>\n\n\n\n

Contact Us Today<\/strong><\/h2>\n\n\n\n

We hope you found this guide on menus helpful. Don’t forget to have your menu posted online somewhere that your customers can easily discover your delicious dishes, and be sure to post updates when you have specials or limited-time options! <\/p>\n\n\n\n

Want more food truck advice? <\/em><\/strong>Check out more blog posts here<\/a><\/em>!<\/em><\/strong><\/p>\n\n\n\n

Thinking about starting a food truck? <\/em><\/strong>Request a free custom quote<\/a><\/em> and one of our food truck specialists will help you design the truck of your dreams.
<\/p>\n\n\n\n

Stay up to date on everything Custom Concessions<\/a> has to offer! Like us on Facebook<\/a> and follow us on Twitter<\/a>.<\/em><\/p>\n\n\n\n

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<\/p>\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Photo by\u00a0Arthur Edelman\u00a0on\u00a0Unsplash Did you know that\u00a0Americans eat out\u00a05.9 times a week? Change up your food truck menu to entice new customers and keep old ones happy. Want to learn more? Keep reading to find out. 1. Take a Look at Your Competitors When you\u2019re creating or changing your menu, [\u2026] <\/p>\n

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Read More →<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[32],"tags":[439,441,161,435,181,438,165,386,436,324,437,440],"yoast_head":"\nHow to Increase Revenue by Changing Your Food Truck Menu<\/title>\n<meta name=\"description\" content=\"You\u2019re new to the food truck industry and aren't sure how to increase the revenue your truck is bringing in. 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