{"id":11782,"date":"2019-03-11T06:00:45","date_gmt":"2019-03-11T06:00:45","guid":{"rendered":"http:\/\/www.customconcessions.com\/?p=11782"},"modified":"2019-06-07T18:36:24","modified_gmt":"2019-06-07T18:36:24","slug":"taking-business-on-the-road-the-top-benefits-of-starting-a-food-truck-business","status":"publish","type":"post","link":"https:\/\/www.customconcessions.com\/taking-business-on-the-road-the-top-benefits-of-starting-a-food-truck-business\/","title":{"rendered":"Taking Business On the Road: The Top Benefits of Starting a Food Truck Business"},"content":{"rendered":"\n
\"Man<\/figure>\n\n\n\n

You can’t drive by a popular lunch spot without seeing a few food trucks with customers lined up. So why is the food truck movement so popular?<\/p>\n\n\n\n

The cost of starting a restaurant is about $501,236 on average<\/a>. By comparison, starting a food truck costs $100,000 to $175,000<\/a>\u2014less than half that of a permanent location. <\/p>\n\n\n\n

Aside from the lower start-up costs, there are many benefits to starting a food truck. Read on to learn some of the top ones.<\/p>\n\n\n\n

1. Always Have the Perfect Location<\/h2>\n\n\n\n

With most restaurants, location is everything. If it’s not situated in a prime location, a restaurant could have some trouble attracting traffic. <\/p>\n\n\n\n

Location is a big advantage that food trucks have\u2014food truck owners don’t have to limit themselves to one location.<\/p>\n\n\n\n

Food trucks can test out different locations at various times and see where they get the most business. Since they basically have a business on wheels, they can go in search of customers.<\/p>\n\n\n\n

A food truck owner might decide to stick to one location during lunch and pick a different place for the dinner rush. <\/p>\n\n\n\n

2. Your Food Truck is Free Advertising<\/h2>\n\n\n\n

The average business spends about\u00a07 to 8 percent<\/a>\u00a0of its revenue on advertising. Businesses that are in a standing location have to put more effort into advertising\u00a0to create brand awareness.\u00a0<\/p>\n\n\n\n

Food trucks, on the other hand, are a moving billboard. Whenever they drive the food truck around town, they’re getting free advertising.<\/p>\n\n\n\n

If a restaurant also has a food truck, the truck advertises the restaurant location and it’s great for the brand.<\/p>\n\n\n\n

The more people see the food truck driving around, the more recognizable your brand will become.<\/p>\n\n\n\n

3. An Experimentation Lab<\/h2>\n\n\n\n

When customers go to a restaurant, they expect certain things from the menu. It’s not as easy for a restaurant to change the menu overnight. <\/p>\n\n\n\n

Food trucks, on the other hand, have smaller menus so they can get away with changing the menu and experimenting with more food options.<\/p>\n\n\n\n

Restaurants that also have food trucks can experiment with new menu items before bringing them on to their permanent menu.<\/p>\n\n\n\n

4. Explore Catering Opportunities<\/h2>\n\n\n\n

With the help of a food truck, businesses can expand and try out catering opportunities. The food truck is basically a moving kitchen that can go everywhere. <\/p>\n\n\n\n

It’s a lot easier for food trucks to transport food around town, so food trucks can get more business if they offer\u00a0catering options<\/a>.\u00a0<\/p>\n\n\n\n

5. Keep Costs to a Minimum<\/h2>\n\n\n\n

Although food trucks are a big investment, they’re not quite as expensive as a standing restaurant location. <\/p>\n\n\n\n

Food trucks cost less as far as startup and food costs. Also, expansion costs are a lot less for food trucks.<\/p>\n\n\n\n

If you want to add a second location to your business, adding a food truck is definitely a more cost effective option than expanding to a second permanent location.<\/p>\n\n\n\n

Benefits of a Food Truck Business: The Bottom Line<\/h2>\n\n\n\n

There are many benefits to starting a food truck business. These include low startup costs, free advertising, and a chance to experiment with a new menu. <\/p>\n\n\n\n

Want to learn about 5 reasons to invest in a mobile beer truck?\u00a0Check out<\/a>\u00a0this article.<\/p>\n\n\n\n

Want more food truck advice? <\/em><\/strong>Check out more blog posts here<\/a><\/em>!<\/em><\/strong><\/p>\n\n\n\n

Thinking about starting a food truck? <\/em><\/strong>Request a free custom quote<\/a><\/em> and one of our food truck specialists will help you design the truck of your dreams.
<\/p>\n\n\n\n

Stay up to date on everything Custom Concessions<\/a> has to offer! Like us on Facebook<\/a> and follow us on Twitter<\/a>.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

You can’t drive by a popular lunch spot without seeing a few food trucks with customers lined up. So why is the food truck movement so popular? The cost of starting a restaurant is about $501,236 on average. By comparison, starting a food truck costs $100,000 to $175,000\u2014less than half that of [\u2026] <\/p>\n

<\/div>\n

Read More →<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[32],"tags":[111,54,132,70,161,110,165,141,18],"yoast_head":"\nThe Top Benefits of Starting a Food Truck Business<\/title>\n<meta name=\"description\" content=\"Food trucks are hotter than ever right now. Should you start one? 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