Taking the food truck business a step further, here are some benefits of using a food truck for marketing and brand awareness.

Mobile

One of the best things about lunch trucks — for owners and customers — is the fact that they are mobile. On the owner’s side, you can make sure people see your business all over town by doing one simple thing — traveling all over town.

The more someone sees your food truck, the more they are going to become familiar with it (advertising at its finest).

Special Events/Catering

Food trucks can target special events all over the city (or country). By doing so, you are going to get your catering truck in front of a lot of people. Nowadays, there are even special events for food trucks.

Everyone loves food (it’s just a fact of life), and food trucks are a must when it comes to special events. Customized trucks are also easily accessible, which is huge for traveling to special events or catering purposes in general.

Social Media

Social media ties everything together. With social media, you can do many things for your food truck business.

Here are some key ideas: You can tell customers where your mobile kitchen is going to be on any specific day, you can do giveaways through social media, you can promote what you are cooking up and the list goes on and on.

Just remember, pictures are huge on social media, and there are not many things better than pictures of food. Make sure to keep that in mind when doing all things social media for your kitchen truck.

An Extra, More Personal Avenue

Think of a food truck business as an extra, more personal avenue — well, that is at least the case for corporations that already have established a restaurant. With a food truck, and as talked about before, a mobile kitchen has the ability to move all over town. Essentially, your food truck is advertising all over town (talking about some sweet wheels).

To get a better idea about this concept, here are some ways customized trucks can be very personal: (1) One-on-one communication with the customers, (2) a small staff makes it possible for the customers to get to know everyone in a very short amount of time and (3) food trucks have a following.

People will literally dive into social media to see where their favorite lunch truck is going to be next. Not to mention, everything about a food truck is personalized.

Mobile kitchen trucks are certainly changing the game when it comes to marketing and brand awareness.

The post The Benefits Of Using A Food Truck For Marketing And Brand Awareness appeared first on Custom Concessions.

In the spirit of mobile kitchens being awesome, here are five very notable large companies that have joined the food truck industry.

5. Pizza Hut

Pizza is a classic and always seems to be a party pleaser. Therefore, having a Pizza Hut food truck only makes sense. Getting your favorite slice of pizza just got a whole lot easier. Not to mention, lunch trucks just went way up in the tasty department.

4. Starbucks

When thinking of coffee, it is hard to not think of the giant (Starbucks, that is). Starbucks is a fan favorite and that will likely always be the case. Great coffee on sweet wheels sounds like a win-win for everyone involved. This kitchen truck will certainly help you tackle the day.

3. Subway

Because who doesn’t like a great tasting sandwich? When it comes to subs, Subway is one of the best in the business, and now you can get the best in the business in the mobile kitchen department. Whether you like cold or hot sandwiches, Subway has you covered. Best part? This great company also operates on wheels.

2. Taco Bell

Taco Bell has been a classic for years. More than likely, that will stay the case for a very long time. In terms of the food truck business, Taco Bell is giving away free tacos left and right. As long as that is the case, expect this giant to be part of the food truck industry for a very long time. No one should be complaining about that one.

Taco trucks, you have been warned.

1. McDonald’s

When thinking about fast food, McDonald’s probably comes to mind every single time — and for good reason. From serving breakfast all day to running shop in food truck fashion, McDonald’s seems to be killing the game. As customers, all we can do is just sit back and enjoy all of the tasty foods that they provide.

Mobile food trucks are certainly a blessing to the food industry.

The post Most Notable Large Companies That Have Joined The Food Truck Industry appeared first on Custom Concessions.