Your brick-and-mortar location might be increasing its sales on a yearly basis (meaning things are going really well), and as a result, you might be thinking about opening up another brick-and-mortar restaurant.

However, we want to pose this question: Have you ever thought about opening up a food truck business?

Believe it or not, a food truck is a great complement to a brick-and-mortar location, and while there are plenty of reasons why, we will be highlighting five of the reasons below.

If you are looking to expand your brick-and-mortar restaurant business, then we highly recommend you looking into a mobile kitchen.

Why A Food Truck Is A Great Complement To A Brick-And-Mortar Location

• A Food Truck Can Go Where Restaurants Can’t
• Food Trucks Can Offer A Catering Element
• You Can Test Out Unique Ideas In The Food Truck Industry
• More Money, Especially When It’s The Busy Season
• You Can Promote Your Restaurants At Your Food Truck And Vice Versa

5.) A Food Truck Can Go Where Restaurants Can’t

Needless to say, a sit-down restaurant is stuck in one place. While you can change locations if you really want to, an entire process needs to take place to make that happen, to say the least. So, with that said, a food truck can go where restaurants can’t since they operate on wheels.

This can lead to a business branching out in the form of reaching a larger amount of people since your business can travel, despite the fact that food trucks tend to be much smaller than traditional restaurants.

One of the most appealing things about food trucks, and one of the biggest reasons why they complement brick-and-mortar locations so well, is they are mobile and they do not have to stay in one place.

You can technically go where your customers are with a food truck.

4.) Food Trucks Can Offer A Catering Element

Whether you plan on using a food truck as a full-time catering service or just want to do some catering gigs here and there, they can offer a catering element to your business with ease (since they are, once again, mobile).

While many restaurants already offer catering, they might have to rent out vehicles to take the food and equipment to and from catering gigs. With a food truck, everything, of course, goes inside the food truck, and you can even cook your delicious meals as people order them at catering events, which brings a freshness aspect to the table on top of everything else.

Food trucks are perfect for catering, and they could open up a completely new element to your brick-and-mortar business as a result.

Not to mention, food trucks can travel to special events, which can help expand your audience in the form of gaining customers.

3.) You Can Test Out Unique Ideas In The Food Truck Industry

Not every restaurant franchise has to do this and not every restaurant franchise does. However, since the food truck industry tends to be unique and creative in terms of mixing and matching food concepts and putting a “food truck twist” on meals, that opens the door for restaurants to experiment at their food truck businesses.

In other words, you can try out new specials at your food truck business to see how they do, and if this new special is a big hit, then you can start incorporating it at your sit-down restaurants.

Of course, you could simply just make the same meals as your sit-down restaurant, your menu could feature only the best-selling items from your restaurant or whatever it might be. The choice is yours!

2.) More Money, Especially When It’s The Busy Season

If nothing else, a food truck will be another source of income for your brick-and-mortar location, and what’s not to love about that?

More money could lead to you opening up more locations (among so many other things).

While there are many food trucks that stay open year-round, there tends to be a “busy season” in the mobile kitchen industry (at least in some areas), and during this season, your business could make even more money.

RELATED: The Food Truck Industry Is Perfect For These Types Of People

1.) You Can Promote Your Restaurants At Your Food Truck And Vice Versa

The final reason why a food truck business is a great complement to your sit-down restaurant: You can promote your restaurant at your food truck and your food truck at your restaurant (in other words, cross-promotion).

Since your restaurant already has an audience built in, if you will, you can bring your audience to your food truck. On the other side of the promoting equation, a food truck can act as a mobile billboard for your restaurant, and that alone could drive more customers to your restaurant location(s).

Nevertheless, these two businesses can play off one another and combined they can help to really increase your audience in the form of gaining and retaining customers.

There are so many different reasons why a food truck business is a good idea for a brick-and-mortar restaurant, and the five complements above are just the beginning.

If you are thinking about joining the food truck industry, then we encourage you to look at our recent projects so you can get a better idea of what your mobile kitchen could look like in the near future, and we also encourage business owners to check out our blog to learn more about food trucks and the food truck industry in general.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Why A Food Truck Is A Great Complement To A Brick-And-Mortar Location appeared first on Custom Concessions.

If you have been studying food trucks long enough, then you have likely witnessed plenty of restaurant franchises entering the food truck industry with mobile kitchens of their own.

There is plenty of reason behind that.

For starters, food trucks tend to be a relatively safe investment since they tend to have low overhead and startup costs, and they are also on wheels, which is one of the biggest appeals when it comes to food trucks.

Whether the case, we don’t see this occurrence going away anytime soon — restaurants entering the mobile kitchen industry, that is — and we will be featuring five articles that will help persuade restaurants to start up a food truck business as a result. These articles (sneak peeks/previews included) can be found below.

5 Custom Concessions Articles That Will Help Persuade Restaurants To Start Up A Food Truck Business

5.) 10 Awesome Reasons To Become A Food Truck Owner

Preview:

Your Business Is On Wheels, So You Can Technically Go Anywhere

Unlike a restaurant, a food truck is on wheels, which means you can take that bad boy anywhere (almost anywhere, because there are plenty of rules and regulations in this industry that must be followed). This alone could make the job that much better — because of the change in scenery. This also means it will be easier — and possible — to travel to catering gigs and food truck events.

Not to mention, you can have multiple locations in terms of your everyday locations. This is a huge bonus for people who love to travel (even if it is only in town), meet new people and the idea of gaining new customers.

4.) How A Food Truck Can Expand A Restaurant’s Brick-And-Mortar Presence

Preview:

2.) Food Trucks Run Like A Small Business

Since food trucks run like a small business in the sense that they tend to be smaller than sit-down restaurants and they tend to have fewer workers/employees, they actually run like a small business as well. This means the cook can actually interact with the customers, and that alone could help a restaurant when it comes to enhancing customer service.

When a business is smaller, it typically is more personal and an actual community can be formed (spoiler alert: food trucks are all about building communities). This is invaluable because it can lead to big-time restaurant franchises having locations (in this case, food trucks) that are smaller and have the ability to create communities.

Of course, many big-time restaurants might only use food trucks for catering gigs, food truck events, etc., but the managers of these food trucks can still create a community over time.

3.) 5 Reasons Why You Should Become A Food Truck Owner In 2018

Preview:

As a business owner, the sky is the limit. There’s no limit on how big you can grow your company, and there’s certainly no limit on how much money you can make. Spoiler alert: If you own a food truck, then you are, in fact, a business owner.

Unlike so many jobs out there (you know, jobs in which you are an employee working for an employer), you can make as much money as you want as a food truck owner. In other words, your salary can be as high as you want it to be, and your salary can increase on top of that.

Of course, you want to make sure you have a thriving and sustainable business before you start paying yourself an overwhelming amount of money. Still, the sky is the limit as a food truck business owner.

2.) Why Being A Food Truck Owner Should Be Looked At As A Dream Job

Preview: 

What is the No. 1 reason why you want to become a food truck owner?

Is it because your passion is cooking food, and you’ve always dreamed about taking said passion to the next level by doing it for a living? Perhaps you just want to own your own business, and you see a food truck as reasonably priced and also as a great opportunity. Maybe you are just looking for something new and you think it would be fun to be a food truck owner.

Whatever the case might be, we want to make this point perfectly clear: Being a food truck owner should be viewed as a dream job.

After all, as a food truck owner, you get to run your own business, you don’t have to answer to a boss, you can work whenever you want, you get to be a manager and a leader (if you hire employees, that is) and … well, the list could go on and on. These reasons alone make this a very exciting industry for so many different people, and then you add the chef aspect into the equation…

1.) The Food Truck Industry Is Perfect For These Types Of People

Preview:

Why would a restaurant franchise want to open up a food truck business?

For starters, a food truck is a business on wheels, and this could really open the door for a restaurant franchise’s catering business as well as targeting new — and more — customers at places outside of a restaurant, such as food truck events, concerts, parades, festivals, weddings, etc.

As we stated above, food trucks tend to have low startup and overhead costs, and if they are managed properly, a restaurant franchise stands to make a ton of money.

A food truck business could also help a restaurant expand its brick-and-mortar presence.

Ready to join the food truck industry?

Make sure to check out our recent projects to get a better idea of what your food truck could look like in the near future!

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post 5 Custom Concessions Articles That Will Help Persuade Restaurants To Start Up A Food Truck Business appeared first on Custom Concessions.

The food truck industry seems to be getting more and more popular by the day, and that should be a major blessing to the three types of people we will be mapping out below.

With that said, if you are thinking about becoming a food truck owner, then we highly recommend it for so many different reasons. For starters, you will become your own boss, you will get to call all of the shots, you will get to cook food for a living and your business will be on wheels, meaning you don’t have to stay in one spot.

Nonetheless, and without further ado, the food truck industry is perfect for the three types of people below.

The Food Truck Industry Is Perfect For These Types Of People

• Entrepreneurs
• Aspiring Cooks
• Restaurant Franchises

3.) Entrepreneurs

Entrepreneurs tend to be all about taking risks in the form of using their own time and money to start up businesses. Luckily, food trucks tend to have low startup and overhead costs, which should be music to an entrepreneur’s ears.

On top of the money factor, food truck owners typically only have to hire a few employees (sometimes only one or two), and they also have the freedom to do whatever they want with their mobile kitchens. Plus, food trucks provide a product that will never go away — food.

There are many different reasons why a food truck business is perfect for an entrepreneur, but the reasons above should definitely get the conversation started.

2.) Aspiring Cooks

This one is a no-brainer, for aspiring cooks, more likely than not, want to cook food for a living, and a food truck business provides the perfect opportunity to do exactly that.

As a food truck owner, an aspiring cook will get to run his/her own kitchen, he/she won’t have to worry about managing too many employees, he/she can be very hands-on with everything and the list could go on and on.

While many aspiring cooks dream of owning and operating their own restaurant, a food truck is a very, very good alternative, to say the least.

RELATED: How A Food Truck Can Expand A Restaurant’s Brick-And-Mortar Presence

1.) Restaurant Franchises

Why would a restaurant franchise want to open up a food truck business?

For starters, a food truck is a business on wheels, and this could really open the door for a restaurant franchise’s catering business as well as targeting new — and more — customers at places outside of a restaurant, such as food truck events, concerts, parades, festivals, weddings, etc.

As we stated above, food trucks tend to have low startup and overhead costs, and if they are managed properly, a restaurant franchise stands to make a ton of money.

A food truck business could also help a restaurant expand its brick-and-mortar presence.

While food trucks are the ideal business venture for so many different people, they were made for entrepreneurs, aspiring cooks and restaurant franchises.

With that in mind, we encourage aspiring food truck owners to check out our latest builds here just to get an idea of what your future mobile kitchen(s) could look like. You can also get a better understanding of food trucks and this industry in general by checking out our blog here.

Still wondering why a food truck is a great business opportunity? Make sure to check out the articles below (previews included).

10 Awesome Reasons To Become A Food Truck Owner

Sneak peek:

Your Business Is On Wheels, So You Can Technically Go Anywhere

Unlike a restaurant, a food truck is on wheels, which means you can take that bad boy anywhere (almost anywhere, because there are plenty of rules and regulations in this industry that must be followed). This alone could make the job that much better — because of the change in scenery. This also means it will be easier — and possible — to travel to catering gigs and food truck events.

Not to mention, you can have multiple locations in terms of your everyday locations. This is a huge bonus for people who love to travel (even if it is only in town), meet new people and the idea of gaining new customers.

Why Being A Food Truck Owner Should Be Looked At As A Dream Job

Sneak peek:

Whatever the case might be, we want to make this point perfectly clear: Being a food truck owner should be viewed as a dream job.

After all, as a food truck owner, you get to run your own business, you don’t have to answer to a boss, you can work whenever you want, you get to be a manager and a leader (if you hire employees, that is) and … well, the list could go on and on. These reasons alone make this a very exciting industry for so many different people, and then you add the chef aspect into the equation…

5 Reasons Why You Should Become A Food Truck Owner In 2018

Sneak peek:

As a business owner, the sky is the limit. There’s no limit on how big you can grow your company, and there’s certainly no limit on how much money you can make. Spoiler alert: If you own a food truck, then you are, in fact, a business owner.

Unlike so many jobs out there (you know, jobs in which you are an employee working for an employer), you can make as much money as you want as a food truck owner. In other words, your salary can be as high as you want it to be, and your salary can increase on top of that.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post The Food Truck Industry Is Perfect For These Types Of People appeared first on Custom Concessions.