Sales—even food truck sales—are all about probability. The probability of selling to a new customer is 5-20%, while the probability of selling to an existing customer is 60-70%. This is why upselling is so important. Upselling is the art of convincing your customers to upgrade their order to a better, more expensive, […]
Keep on trucking. The food truck industry is growing rapidly. It is valued at more than one billion dollars, with nearly 25,000 businesses on the road. If you want to run an affordable and fun restaurant, a food truck is perfect for you. But you are going to have a […]
So, you want to start a food truck business, and you’ve heard others talk about step vans, but what are they? Also called “multi-stop trucks,” Chevrolet was the first to refer to them as “step vans,” which is the most widely-used term today. These trucks are most often seen delivering packages, baked […]
This past summer was tough for many businesses, including ice cream trucks. Kids missed seeing them around at the beginning of summer, but even as the weather cools we’re starting to see a surge of portable ice cream! Keep reading to learn how your local ice cream truck is making a comeback, […]
Photo by Alvin Mahmudov on Unsplash Choosing your daily driver usually means spending a few hours at the dealership taking test drives, negotiating upgrades, and applying for financing. If everything works in your favor, you drive home in a new car. Investing in a food truck requires more time, more research, and more […]