Photo: Freepik

Wear your heart on your sleeve, or in this case, your truck’s bumper.

Owning and operating a food truck is the perfect way to combine flexibility in your work schedule and your love for food. Add a little bit of strategic marketing, and you’ll be a few miles ahead of your competition.

When it comes to specialty marketing, there is a fine line between fun and cheesy. Knowing the difference can make all the difference. With Valentine’s Day right around the corner, making your mobile food truck love ready doesn’t have to be overwhelming. 

Here are a few ways to combine the love for each other with the love for food.

1. Set the Tune

Adding just a bit of music can set the mood.

Consider playing Valentine’s themed music in the background while customers order. Studies show that romantic music can encourage singles to want to mingle. What better place to meet and have a first date than your mobile food truck.

Here are a few apps that allow you to create a personalized playlist:

• Spotify
• Amazon Music
• Pandora
• iHeart
• SoundCloud

Grab your Smartphone. Grab a Bluetooth speaker. Set the tune.

2. Dim the Lights

Lights. Food. Magic.

Outdoor lighting can set a perfect mood in seconds. Simply stringing lower wattage lights around your mobile food truck can help create a relaxed and romantic vibe.

3. Dazzle with Dessert

Do you do dessert?

Valentine’s Day is the day to offer something sweet and sultry. You don’t have to actually make the dessert, though, if sweet treats aren’t your food focus.

A great way to boost sales and network could be to collaborate with another food truck. If you offer delicious meals, consider finding another food truck vendor that offers delicious desserts.

Make it a food truck date night for customers to remember.

4. Meal for Two

An easy way to market your food truck is to offer specialized Valentine’s Day food truck promotions like a meal for two.

Creating a larger portion for two can be an easy option when it comes to effective mobile food truck marketing ideas. You could also consider renaming food choices with Valentine’s Day inspired themes.

5. Specialized Menu

This is a great marketing option to pair with a meal for two.

You don’t have to go overboard with special recipes to make your menu Valentine’s Day ready. Simply choose some sweet and sassy flavors, or choose some recipes that use red/pink hues like marinara or tomato creams.

6. Add Some Decor

There is a fine balance between too much and just enough.

There is no need to be cheesy when adding Valentine’s Day decor. Adding a few sweet signs or marquees can do the trick.

7. Social Media for the Win

Social media may be your best marketing tool.

Post your menu, post your theme, post your specials. Make sure your customers, new and existing, know about your Valentine’s Day plans.

That’s Amore

Valentine’s Day marketing ideas can be a great way to make the day of love memorable for your customers.

Add some new flavors. Add a splash of romantic color and decor, plus some romantic music. Setting a Valentine’s Day mood doesn’t have to take a ton of time or money.

Valentine’s Day is the perfect time to bring the food and fun.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

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