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If you serve it from a truck, they’ll eat it!

It’s true and the numbers prove it. In 2017, food trucks in U.S. cities brought in an estimated $2 billion-plus in revenue. And that market is only going to continue expanding—the industry projects significant growth well into 2020.

If you’ve thought about adding a food truck to your restaurant business, this year could be your year. Still need convincing?

If you’re already in the restaurant business, adding one more element is relatively easy and it’s a way you can increase revenue for your overall business investment.

Here’s how you do it.

The Food Truck of Your Dreams

Beyond a beautiful truck with your logo plastered all over it, your truck must do the job of serving customers quickly.

Efficiency equals success in the mobile food industry. Unlike the customers in your restaurant, food truck customers don’t have time for a full-service sit-down dining experience.

Determine your needs and don’t waffle when it comes to your final purchase. You’ll find a wide range of options but go for the truck that gives you solid performance and doesn’t cut corners.

Your food truck is the backbone of your mobile food venture. Don’t skimp on it.

Don’t be shocked when you take delivery of your truck in a plain vanilla wrapper. You’ll trick it out with the elements of your brand: paint, lighting, and your logo.

Go for Brand Recognition

One reason restaurant owners branch out into the mobile retail food market is that it’s another marketing strategy for the brick and mortar restaurant.

Your truck is a rolling advertisement for your restaurant. It’s also a great marketing tool if you offer catering as another extension of your restaurant business.

Take that plain white truck and make it yours by having it professionally wrapped with a design to complement your brand and showcase your logo. If you plan on serving food at night, install lights on the outside. Make the truck customer-friendly and make it stand out in the crowd.

Don’t make the mistake of thinking the truck itself is the only advertising you need. Use social media to let your customers know where you’ll be each day. Post photos of your signature menu items and your daily special.

You may start out on this adventure with the sole purpose of marketing your restaurant and converting mobile food customers to restaurant visitors. Don’t be surprised when you find out how profitable a food truck can be.

And just like with your restaurant customers, it’s about building relationships.

It’s All About the Customers

Foodies want the next best thing in cuisine but aren’t interested in going the distance to find it. You bring your food to the foodies and you’ve just shortened the distance between you and your next loyal customer.

That said, they still want an experience. Of course, you can’t give them the candlelight or the sizzling fajita plate delivered to their table by a waiter in a mariachi suit. 

Instead of using the same gimmicky methods as restauranteurs have used for years, you can provide your customers with something even better—building meaningful relationships with local business. Adding a food truck to your restaurant business means you can engage with your customers in ways you can’t in your restaurant.

For one thing, you’re face-to-face with them for the entire transaction from order placement to handing them their meal.

Because customers can watch while you prepare their meal, they feel like the experience is more personalized than what they get while eating in your restaurant. They get to know first-hand the ingredients you use and how you cook with them.

They get to know you!

A lot of customers enjoy the personal side of these types of interactions. Who knows, you may even win over some lifelong fans who will keep coming back again and again.

Ready for Opening Day?

Growing your brand is one excellent reason for adding a mobile piece to your restaurant business. Adding revenue is another good one.

While this is not a comprehensive how-to for adding a food truck to your restaurant business, hopefully we’ve sparked your interest.

If you’re ready for the next step, building the food truck of your dreams, contact us today for a mobile kitchen quote request. We’d love to help you jumpstart your next adventure.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Supplemental Income: How to Expand Your Restaurant With a Food Truck (And Why You Should) appeared first on Custom Concessions.

Did you ever think that we’d live in a world where you wouldn’t have to go to a bar to go to a bar?

The time is now and mobile beer trucks are here. If you’re a young entrepreneur, the mobile bartending business is a great new trend to jump on.

The logistics are simple. Educate yourself on booze and bartending and make sure you know your stuff when it comes to licenses and serving laws. Then talk to breweries and start securing contacts and contracts.

After that, you can start looking for your new truck. You’ll be serving to the masses ASAP!

What Are Mobile Beer Trucks?

Mobile bars are just like food trucks except they serve up cocktails, wine, and beer. You might not have seen these pop up too much at events, but you’ll start to. Here are 5 reasons why you should start a mobile bar business.

Cool Truck, Cool Events

You want your mobile beer truck to be the coolest one in town, right? You can literally be the life of the party anywhere you go. 

Build a list of contacts and start promoting your mobile bar, whatever it may include. Weddings, corporate parties, community events, and festivals will all come calling for your services.

Figure out what your niche is and give the people what they want.

Growing Market

Running a mobile beer truck in 2019 is the equivalent of being an ice cream man in the 50s. This is an untapped (pun intended) market and you’ll want to get in on the ground floor.

People love beer and event planners love to give it to them, so start your beer truck now and get ahead of the competition.

Huge Money Potential

Since you’re getting ahead of the competition, you’ll have a chance to expand and franchise your brand early on. Have a good business plan and get all of your licensing and contracts in order. 

There are many options for your mobile bar, but you should try and focus on one thing. You could have a mobile craft beer bar, a tiki bar, a cocktail bar, or a wine bar. An all-around bar will work, but planners are usually looking for a theme for their event.

Craft Brewery Boom

One of the benefits you’ll notice when starting your mobile beer truck is that we’re in the middle of a craft brewery boom in America. In the last 5 years, people from all walks of life have been dropping their old careers and opening breweries.

Every corner of every state has dozens of breweries now, and you’ll be able to select the best local craft beer for your mobile beer truck. People love consuming local products and you’ll love promoting local craft beer.

Endless Possibilities

There are endless possibilities when it comes to owning a mobile beer truck. Imagine having taps built-in right on the side of your mobile bar, or refrigerated storage for your beer kegs. All come with certain benefits, so just figure out which one works best for you.

Once you’re there, you just need to have fun with it. Remember, you’re a traveling party. People are going to love you and your business, rain or shine.

Beer, Beer, Beer

Mobile beer trucks are on the horizon and you’ll be holding the flag at the front. These perks are just the start—there’s no telling how far you can take your business.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Think Outside the Bar: 5 Reasons to Invest in Mobile Beer Trucks appeared first on Custom Concessions.

The below infographic illustrates how you can invest your food truck business profits, so check it out. Having an emergency savings account should be priority number 1.

If you are looking to break into this industry, make sure to request a custom quote!

To stay up to date on everything Custom Concessions has to offer, make sure to like us on Facebook and follow us on Twitter. You can also find more food truck blogs here.

The post 3 Ways To Invest Food Truck Business Profits appeared first on Custom Concessions.

About Custom Concessions :

Custom Concessions Has 25 Years of Custom Built Food Truck Building Experience And A Track Record Of Working With The Biggest Brands in the Restaurant Industry.

Comparing different food truck and concession trailer manufacturing companies can be a complex task. This is due to the large number of factors that will affect the end result: your food truck. Some of the points to consider are the fabrication materials, equipment brands and their installation, expertise and craftsmanship, and most importantly, the reputation of the builder.

At Custom Concessions we specialize in custom fabrication, manufacturing the best food trucks and concession trailers on the market!

We are driven to provide you the highest quality product with unparalleled customer service. We understand that your food truck is the core of your business. It is your livelihood and passion, and we share that passion with you. We build custom food trucks so that our customer’s vision can come to life. We always say if you can dream it, we can build it.

Want more food truck advice? Check out our entire blog here!

If you are looking to break into this industry, make sure to request a custom quote!

To stay up to date on everything Custom Concessions has to offer, like us on Facebook and follow us on Twitter.

The post Why You Should Purchase A Custom Built Food Truck By Custom Concessions appeared first on Custom Concessions.