There are over 70,000 bars in the U.S. alone. There’s little doubt that the bar industry is a booming one, so breaking into it with a mobile bar truck is a great idea for anyone looking to run their own business. But what exactly are the benefits of running a bar on wheels?

Here are 5 profitable reasons you should start your own mobile bar today.

High Demand

The bar industry is worth about $23 billion and that number is only expected to grow. There’s little doubt that we live in a thriving drinking culture so breaking into the bar industry with a mobile bar truck is a solid investment for those willing to put the work in.

As for demand: us humans can never pass up the opportunity for a good party. Weddings, birthdays, and other celebrations remain a staple in the U.S. and beyond. And where there’s a celebration, you can expect the need for a well-stocked bar.

Varied Work

Unlike traditional brick-and-mortar bars, a mobile bar thrives on versatility. That means the events you’ll be working can range anywhere from a lavish wedding, to a food-truck market, to a corporate event.

This versatility lends your business the ability to fluctuate with industry ebbs and flows. Weddings might be your bread and butter but during the off-season, you can supplement your roster with market appearances or holiday celebrations, and vice versa.

Be Your Own Boss

Running a business can be one of the most rewarding things you’ve ever done. And the great thing about helming a mobile bar is just how much control you have over the business as a whole.

No more answering to bosses out of touch with the day to day minutia of the job. You’re your own boss, able to work hands-on in a vocation you’re passionate about.

Minimal Overhead

A brick-and-mortar bar comes with a slew of expensive overhead costs. Rent, utilities, licensing – it can all add up to make the running of the business a lesson in stress.

A mobile bar, on the other hand, is comparatively cheap to set up and maintain. Once bought, your vehicle is yours outright with only maintenance checks and costs associated. Once you’ve factored in liquor licensing, advertising, and stock, everything else is money in your own pocket.

High Earning Potential

With average revenue per employee sitting at a comfortable $75,000 per year, the bar industry is a lucrative one to break into. 

At the end of the day, your earnings will reflect how much work you put into the business. Sinking effort into marketing, promotion, and sales will put your business in a much better position to earn big bucks.

Start Your Own Mobile Bar

A mobile bar is one of the best ways to break into the thriving bar industry. Setting up a bar on wheels requires minimal overhead with the opportunity for high earnings and varied work. It’s also an excellent way to be your own boss.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post 5 Profitable Reasons You Should Start Your Own Mobile Bar Today! appeared first on Custom Concessions.

Photo: Freepik

If you serve it from a truck, they’ll eat it!

It’s true and the numbers prove it. In 2017, food trucks in U.S. cities brought in an estimated $2 billion-plus in revenue. And that market is only going to continue expanding—the industry projects significant growth well into 2020.

If you’ve thought about adding a food truck to your restaurant business, this year could be your year. Still need convincing?

If you’re already in the restaurant business, adding one more element is relatively easy and it’s a way you can increase revenue for your overall business investment.

Here’s how you do it.

The Food Truck of Your Dreams

Beyond a beautiful truck with your logo plastered all over it, your truck must do the job of serving customers quickly.

Efficiency equals success in the mobile food industry. Unlike the customers in your restaurant, food truck customers don’t have time for a full-service sit-down dining experience.

Determine your needs and don’t waffle when it comes to your final purchase. You’ll find a wide range of options but go for the truck that gives you solid performance and doesn’t cut corners.

Your food truck is the backbone of your mobile food venture. Don’t skimp on it.

Don’t be shocked when you take delivery of your truck in a plain vanilla wrapper. You’ll trick it out with the elements of your brand: paint, lighting, and your logo.

Go for Brand Recognition

One reason restaurant owners branch out into the mobile retail food market is that it’s another marketing strategy for the brick and mortar restaurant.

Your truck is a rolling advertisement for your restaurant. It’s also a great marketing tool if you offer catering as another extension of your restaurant business.

Take that plain white truck and make it yours by having it professionally wrapped with a design to complement your brand and showcase your logo. If you plan on serving food at night, install lights on the outside. Make the truck customer-friendly and make it stand out in the crowd.

Don’t make the mistake of thinking the truck itself is the only advertising you need. Use social media to let your customers know where you’ll be each day. Post photos of your signature menu items and your daily special.

You may start out on this adventure with the sole purpose of marketing your restaurant and converting mobile food customers to restaurant visitors. Don’t be surprised when you find out how profitable a food truck can be.

And just like with your restaurant customers, it’s about building relationships.

It’s All About the Customers

Foodies want the next best thing in cuisine but aren’t interested in going the distance to find it. You bring your food to the foodies and you’ve just shortened the distance between you and your next loyal customer.

That said, they still want an experience. Of course, you can’t give them the candlelight or the sizzling fajita plate delivered to their table by a waiter in a mariachi suit. 

Instead of using the same gimmicky methods as restauranteurs have used for years, you can provide your customers with something even better—building meaningful relationships with local business. Adding a food truck to your restaurant business means you can engage with your customers in ways you can’t in your restaurant.

For one thing, you’re face-to-face with them for the entire transaction from order placement to handing them their meal.

Because customers can watch while you prepare their meal, they feel like the experience is more personalized than what they get while eating in your restaurant. They get to know first-hand the ingredients you use and how you cook with them.

They get to know you!

A lot of customers enjoy the personal side of these types of interactions. Who knows, you may even win over some lifelong fans who will keep coming back again and again.

Ready for Opening Day?

Growing your brand is one excellent reason for adding a mobile piece to your restaurant business. Adding revenue is another good one.

While this is not a comprehensive how-to for adding a food truck to your restaurant business, hopefully we’ve sparked your interest.

If you’re ready for the next step, building the food truck of your dreams, contact us today for a mobile kitchen quote request. We’d love to help you jumpstart your next adventure.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Supplemental Income: How to Expand Your Restaurant With a Food Truck (And Why You Should) appeared first on Custom Concessions.