Photo by Jess Vide from Pexels

Food truck businesses are still going strong even in the wake of COVID-19. However, that doesn’t mean mobile businesses are easy to run. To be successful, you need to be prepared.

Keep reading to learn about the top 6 reasons food trucks fail and how to avoid them. 

1. You Lack a Brand Identity

Major companies can be identified by a single logo or a three-word tagline. How? They built their brand identity from the beginning and stuck to it.

If you don’t have a solid idea of your brand identity, neither will your customers. It will be difficult for them to talk or post about you (word of mouth is the best form of advertising), and you won’t stand out against your competition. When planning your food truck business strategy, make sure you have a clear idea of your concept, style, and what you have to offer.

2. You Don’t Have a Business Plan 

We’ve all heard the statistics of how often small businesses fail. One reason why is having lack of direction and a good business plan. A business plan maps out the future of your investment and takes unexpected events into account.

You should draft a business plan with a professional and determine your goals. This will keep you focused and help you succeed.

3. You’re In Over Your Head 

You’ve decided to get into the food truck business because you’ve heard it’s a pretty profitable endeavor, and hey, who doesn’t like food? You did your research, have your grand opening, but you’re not seeing a profit. You could be in over your head. 

It’s easy to skip over crucial steps when planning to open a mobile business. If you went ahead with your idea without a business plan, understanding the demographics of your area, or preparing for inconvenient expenses, you’re setting yourself up for failure. 

4. You Don’t Know the Market

If you’re looking to break into the street food business, you need to know your market. Market trends fluctuate over time; people’s interests in food trends can change nearly overnight. You need to know what the demand is like in your area, as well as the market in general. 

Plant-based food surged in popularity in 2019, and CBD-infused food and drink dominated 2020. You’ll need to be aware of these trends, regardless of whether you chose to jump on the bandwagon or not. 

5. You Don’t Have the Right Employees

Your employees need to have the skills to work on your food truck, but they also need good customer service skills. Just like restaurants or stores, food trucks also have loyal customers. Hire friendly, well-trained people to represent your business. 

6. You Aren’t Consistent

Customers expect consistency in service as well as the quality of food. Even if your food truck has a basic menu, all cooks should know how to cook it the same way. One poor experience could turn away a loyal customer for good.

Avoid These Reasons Food Trucks Fail

If your dream is to open a mobile food truck business, you have a lot of planning to do. You need to make sure you have a solid brand identity, a business plan, and the right people working with you. Avoid these 6 mistakes and you will be on your way to success. 

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Top 6 Reasons Food Trucks Fail appeared first on Custom Concessions.

A knowledgable and respectful employee is going to earn you so much more business, than the alternative. So be sure you are watching your employees carefully to see if they show any bad characteristics. In short, it will be worth your time and effort.

About Custom Concessions:

Custom Concessions Has 25 Years of Food Truck Building Experience And A Track Record Of Working With The Biggest Brands in the Restaurant Industry.

When comparing different food truck and concession trailer manufacturing companies, you may find that it can be a complex and difficult task due to the large number of factors that go into the end result. Some of the points to consider are the materials used in the fabrication, equipment brands and how they are installed, expertise and craftsmanship, and most importantly, the reputation of the builder.

At Custom Concessions we specialize in custom fabrication, manufacturing the best food trucks and concession trailers on the market!

We are driven to provide you the highest quality product with unparalleled customer service. We understand that your food truck is the core of your business. It is your livelihood and passion, and we share that passion with you. We build custom food trucks so that our customer’s vision can come to life. We always say if you can dream it, we can build it.

The post Things Your Food Truck Employees Should Never Do appeared first on Custom Concessions.