Photo by foodiesfeed / Freepik

Looking for ways to maximize your revenue at your current business? If you are in the food or beverage industry, this is one aspect you don’t want your business to miss out on!

Food truck catering provides significant opportunities to broaden your horizons while adding additional means of revenue. Read on to find out how you can benefit.

Broaden Your Abilities and Location

One of the more interesting trends to recently emerge is the popularity of food trucks. There are over 26,000 food truck businesses in the United States as of 2021. It has become more trendy to be in such a business with many offering unique flavors and fun pop-ups.

With so many in the game, you set yourself back when you don’t join in on the fun. A mobile food truck allows you to take your business anywhere. That means you always have the perfect location.

Great food pairs with great events, so it makes sense that food trucks are a popular choice for many when planning.

Weddings

From the smallest to the largest of weddings, it’s likely that they’ll need some food. It makes it easier for you and your clients if you have food truck wedding catering. Some might even make your truck a key part of their big day. This is more exposure for you and you are forever engrained in the memories of that day.

Here’s a fun fact that shows just how much you might make off of one wedding. The average couple spends anywhere from $1,800 to $7,000 on their catering alone.

Work Events

Work events are another big occasion that many choose to opt for a food truck or catering. So, how does catering for these kind of events work? Depending on your setup, you may come by at a scheduled time and drop off your food, or you may spend a set amount of time at the event working from your truck.

Festivals

It seems like every other weekend there is some kind of event or festival happening. There are art walks, gatherings downtown, vendors set up on the street, and even music festivals. If you have ever wished that you could bring your business to these events it’s time to realize you can!

Beautifully customized food trucks are no stranger to these types of events. In fact, food trucks are almost the main event for many attendees. It’s fun to try out new foods as you walk around and enjoy the rest of the entertainment.

Free Advertising

You’ll essentially be driving around a big billboard that exposes passersby to your logo and brand. Not only have you added another stream of revenue but you’ve put your investment to work for you. Bringing this giant advertisement to events is a wonderful way to increase awareness.

Keeps Costs Low

Have you ever wished that you had started your business elsewhere? Maybe a supposedly perfect location wasn’t really right after all? Well, food trucks are significantly less expensive than creating an additional physical structure or moving your business altogether. If you don’t think you’ve landed in the right surroundings, try taking your truck to a couple events in a place you’d be interested in relocating to see if it could be a good fit.

Food Truck Catering

Food truck catering is increasing in popularity. You can add another revenue stream, keep your costs low, increase exposure, and take your business essentially anywhere. As you weigh the pros and cons, remember that there are others out there who are already doing it!

We can help get you started with your food truck setup. Contact us today!

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Why Catering Should Be an Essential Part of Your Food Truck Business appeared first on Custom Concessions.

Have you thought about selling alcohol from your food truck? After all, consumers spent a total of $253 billion on alcohol alone in 2019. Who wouldn’t want to get a piece of that action?  

But how much could you really profit from selling alcohol from your truck? Well, there a number of factors that can determine whether it would be profitable or not, which we will address in this short guide. 

Here are a few things to consider if you’re thinking about selling alcohol from your food truck. 

Legal 

Each state, county, and city has different rules regarding the sale of alcohol. Typically your first step would be to decide whether you’re just going to be selling beer and wine or hard liquor and mixed drinks too. It’s usually easier to get a license for just beer and wine. 

You’ll then fill out the appropriate paperwork and applications from your local alcohol board. You will need to have a business plan ready to show the alcohol board how you plan to use your license. Then all that’s left is to pay the fees. 

The steps in this process vary by location, so it may be slightly different in your city. 

Location, Location, Location

Where your food truck sets up shop can have a lot of weight in your decision to add alcohol to the menu. If you mainly frequent areas that are family-friendly venues, alcohol will probably not have a great return value. 

However, if you plan on selling at tourist attractions, nightlife hotspots, or at event venues offering alcohol can be a gold mine. 

Menu Options

Before deciding what type of alcohol you want to sell you’ll need to think about your menu a bit. Or consider adding some menu items to pair well with the types of alcoholic beverages you have chosen. 

There are certain foods that don’t go with certain drinks. A gorgeous merlot probably won’t pair very well with a hotdog. But a great beer can really complement a fresh slice of pizza from a pizza oven. 

Storage for Selling Alcohol

Next, you’ll want to think about the storage you have available on your truck. Will you be able to keep full inventory at the appropriate temperature? How much space will that take away from storing other essential items, like food ingredients? This could have a huge impact on your decision whether to sell alcohol. Your truck just might not have the room.

Competition

Is your competition already selling alcohol? This can cost you customers and sales if you’re behind on the trend. 

If they’re not, this can give you an edge over the competition. You can get a leg up on a new customer base and build a reputation early. 

Learn More With Us

We hope this short article helped give you some perspective on selling alcohol from your food truck.

Wanting to branch into alcohol sales but just don’t have the room? Contact us for a free quote on an upgraded food truck that will meet your needs.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Is Selling Alcohol From Your Food Truck a Good Idea? appeared first on Custom Concessions.