It’s no secret that food trucks are all the rage right now, but have you ever thought about how popular a beer truck would be?

If you own a brewery, this is the best thing you can do for your business. Purchasing a beer truck means you can bring your special craft brews to more people and have a lot of fun doing so. It’s the unique spin on the standard brewery experience your customers will absolutely love.

Plus, this can offer a lot of benefits for your bottom line.

Here are 3 of the main reasons why you need to create a mobile brewery.

1. Expands Your Brand’s Reach

No matter where your brewery is located, you can only do so much to make sales in your local area. Sure, you can explore the option of opening new locations in the future or expand your distribution efforts. Or, you can figure out how to bring a piece of your brewery to your target market!

This will expand your brand’s reach immeasurably. Having the means to drive to food festivals, city events, holiday celebrations, and annual gatherings gives you the chance to put your mark on any event near or far. It’s your opportunity to not just serve more beer, but create a bigger sense of brand awareness among beer enthusiasts.

2. Boosts Sales

Your brewery truck is going to give you the means to boost sales on the road and at home. When you start showing up at more and more events, people will take notice. Before you know it, you’ll be serving a huge line of customers from the truck and start to see a few more people coming into your brewery location, too.

3. Creates Personal, Memorable Interactions

At the end of the day, a brewery is about more than just beer.

No matter how good your brews are, it’s the experience you provide that keeps people coming back. Investing in a beer truck enhances the value you’re able to offer your customers. It creates a fun, memorable interaction whether they’re walking up to your beer truck at an outdoor market or grabbing a drink before a big concert.

Not to mention, it will definitely set you apart from other breweries in your area. It’s not every day that people see a “food truck” that focuses on just beer pull into an event. But when they do, they won’t soon forget it.

Find the Ideal Beer Truck for Your Business

It’s one thing to read about everything that a beer truck can do for your business and another to see the benefits unfold right before your eyes. However, you do have to make sure that the beer truck you buy is on-brand with your brewery.

It needs to be well-designed, fully-functional for your specific needs, and of course, cost-effective. Click here to get started in your search for the ideal beer truck!

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

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The post Beers on Wheels: Why You Should Take Your Brewery Business on the Road appeared first on Custom Concessions.

Did you ever think that we’d live in a world where you wouldn’t have to go to a bar to go to a bar?

The time is now and mobile beer trucks are here. If you’re a young entrepreneur, the mobile bartending business is a great new trend to jump on.

The logistics are simple. Educate yourself on booze and bartending and make sure you know your stuff when it comes to licenses and serving laws. Then talk to breweries and start securing contacts and contracts.

After that, you can start looking for your new truck. You’ll be serving to the masses ASAP!

What Are Mobile Beer Trucks?

Mobile bars are just like food trucks except they serve up cocktails, wine, and beer. You might not have seen these pop up too much at events, but you’ll start to. Here are 5 reasons why you should start a mobile bar business.

Cool Truck, Cool Events

You want your mobile beer truck to be the coolest one in town, right? You can literally be the life of the party anywhere you go. 

Build a list of contacts and start promoting your mobile bar, whatever it may include. Weddings, corporate parties, community events, and festivals will all come calling for your services.

Figure out what your niche is and give the people what they want.

Growing Market

Running a mobile beer truck in 2019 is the equivalent of being an ice cream man in the 50s. This is an untapped (pun intended) market and you’ll want to get in on the ground floor.

People love beer and event planners love to give it to them, so start your beer truck now and get ahead of the competition.

Huge Money Potential

Since you’re getting ahead of the competition, you’ll have a chance to expand and franchise your brand early on. Have a good business plan and get all of your licensing and contracts in order. 

There are many options for your mobile bar, but you should try and focus on one thing. You could have a mobile craft beer bar, a tiki bar, a cocktail bar, or a wine bar. An all-around bar will work, but planners are usually looking for a theme for their event.

Craft Brewery Boom

One of the benefits you’ll notice when starting your mobile beer truck is that we’re in the middle of a craft brewery boom in America. In the last 5 years, people from all walks of life have been dropping their old careers and opening breweries.

Every corner of every state has dozens of breweries now, and you’ll be able to select the best local craft beer for your mobile beer truck. People love consuming local products and you’ll love promoting local craft beer.

Endless Possibilities

There are endless possibilities when it comes to owning a mobile beer truck. Imagine having taps built-in right on the side of your mobile bar, or refrigerated storage for your beer kegs. All come with certain benefits, so just figure out which one works best for you.

Once you’re there, you just need to have fun with it. Remember, you’re a traveling party. People are going to love you and your business, rain or shine.

Beer, Beer, Beer

Mobile beer trucks are on the horizon and you’ll be holding the flag at the front. These perks are just the start—there’s no telling how far you can take your business.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Think Outside the Bar: 5 Reasons to Invest in Mobile Beer Trucks appeared first on Custom Concessions.

Beer is the most popular alcoholic beverage in the U.S. making it a lucrative business in the right hands. Whether you’re a brewer or a connoisseur, starting a mobile beer truck business is a great way to cut overhead costs and cash in on the craft beer boom. But how exactly do you start a mobile bar?

Here’s everything you need to know about running a mobile beer business.

Know Your Beer

Starting any business requires knowing the product inside out. Beer is no different. If you can’t tell the difference between an IPA and a stout, you’re going to run into trouble before you even get behind the wheel.

The internet has made research on this front far easier than it used to be. Bloggers and breweries alike are ideal sources of information on the art of brewing the perfect beer. 

If you plan to source local then do some leg work. Visit breweries, test their product, and teach yourself the jargon for describing different beers. You’ll be happy you put the work in when a customer asks for a recommendation.

Know Your Market

You should be as well versed in who’s going to buy your product as the product itself. Knowing your target audience is the backbone to any solid entrepreneurship endeavor. And no, “beer drinker” won’t cut it.

Lock down exactly who you plan to sell to and spare no detail. Ask yourself:

• What does my customer do for work?
• What do they do for fun?
• Where do they live?
• Are they single? Married? Have kids?
• How much do they earn?
• What are their goals?

Answering these questions in a meaningful way will help you develop customer personas. These detailed roadmaps of your target audience will prove invaluable when making decisions on the running and promotion of your business.

Know Your Competition

Mobile bars aren’t uncommon so chances are you’re going to have some healthy competition. Take that as a challenge.

The better you know your competition the better you’ll be able to stand out from them. This is called finding your unique selling proposition (USP) – the thing that makes your business unlike any other.

Keeping tabs on your competitors is also a great way to test marketing strategies without any of the risk. If a campaign fails your competitors, you’ll be able to make note of it and avoid the pitfall yourself.

Get Licensed

Liquor licensing is serious business. Breaking the rules is the fastest way to sink a business and your bank balance, so make sure you’re on the right side of the law.

Check your state, city, and/or county permit requirements and don’t cut corners. You’ll also need to apply for a business license and a sales tax permit. Depending on the setup of your mobile bar, applicable vehicle permits might also apply.

Red tape might be frustrating to deal with but it’s better than the repercussions should you get caught out without the proper licenses.

Get Your Mobile Beer Truck on the Road

Running a mobile beer truck is the best of both worlds: entrepreneurship without the overhead of a static location. Knowing your beer, your market, and your competition will start your mobile bar off on the right wheel. And with the proper licenses, you’ll be pouring your first pint in no time.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

The post Will Drink for Money: How to Start a Mobile Beer Truck Business appeared first on Custom Concessions.