Believe it or not, you don’t have to have a menu makeover to attract new customers. You don’t even have to change up your brand. While taking extreme measures might help some companies, which includes food truck businesses, you don’t necessarily have to have an extreme makeover to gain new customers.
If you are struggling to retain customers, or attract them in general, then you are in luck. We understand how hard it can be to attract customers to your food truck during the offseason (aka when the temperatures start to drop). That is why we have provided three extremely unique ways to attract more food truck customers. Use the points below to your advantage, mobile kitchen owners. In the process, you will attract more customers to your truck, which will lead to more business and more money.
3 Extremely Unique Ways To Attract More Food Truck Customers
- Cater To Kids
- Spice Up Your Food Truck Environment
- Follow The Trends
Cater To Kids
Not enough food trucks cater to kids. Places like McDonald’s cater to kids and look where that has gotten them — a ton of recognition and an unlimited amount of money.
One might be wondering how you can cater to kids in the food truck industry. Simple. Add kids’ meals to the equation.
Next up, one might be wondering why you should cater to kids. Well, there are a couple of reasons. For starters, there are a lot of kids on this planet, and if you aren’t trying to reach them, then you are missing out on a huge group of people. Also, and this is really important, by catering to kids, you are attracting families. More families means more people coming to your truck and more money in your bank account.
It’s pretty simple. So if you are looking for an all-star way to attract more customers, then you should start catering to kids. That alone could lead to your sales increasing.
Spice Up Your Food Truck Environment
Everyone wants to be around happy people and an exciting environment, right? In the spirit of that thinking, why not make your food truck environment more fun? Not only will your customers probably like this, but you and your employees will also enjoy coming to work every single day. That’s a win-win for everyone involved.
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How you spice up your environment is completely up to you. If you need an example, then how about this: Decorate your food truck for the holidays, such as Halloween.
A successful food truck should be like a community. You know, one that everyone wants to be part of. The cherry on top, or perhaps your No. 1 weapon, will be your amazing food. Nonetheless, make your food truck environment more exciting. Make it a place where people want to be. This can also be achieved with all-star costumer service. And remember, treat every customer like he/she is your No. 1 customer.
Follow The Trends
How can you attract more customers to your food truck? Do what everyone else is doing. In other words, follow the trends.
If a certain type of food is in (such as pumpkin spice during the fall), then incorporate this type of food into your menu. If everyone is doing something (such as playing Pokemon Go), then find a way to incorporate that into your business. The point is to attract more customers by giving them what they want. And remember, you don’t have to change up your entire menu to make your customers happy, and you shouldn’t.
Sometimes adding a seasonal favorite can attract customers by itself. While being unique is never a bad idea — and you can do that with your daily menu — it’s also never a bad idea to follow the trends, especially if something is very popular at the present moment (like, once again, pumpkin spice during the fall). Don’t just copy what your competition is doing, although it’s a good idea to study your competition. Instead, take a look at the world, your area or the internet and see what all the buzz is about. If you can apply said buzz to your truck, then by all means do so.
Are you thinking about opening up a food truck but don’t know what you will serve. Well, you are not alone. However, if you are struggling when it comes to picking a food concept, then make sure to check out this article.
If you are looking to break into this industry, make sure to request a custom quote!
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